It's time to rethink how we do ABM.
ABM is hard to scale — especially for enterprises.
In the world of B2B, where sales cycles are long, decision-making units are complex, and buyers are overloaded with content, ABM helps brands break through the noise and reach the people that matter.
The problem? Too often, ABM strategies fall flat because teams get stuck on the execution:
Personalization is slow, manual, and resource-intensive. Creating custom content for every account or segment, at every touchpoint, takes time and rarely scales.
Design teams are overwhelmed. Creating ABM assets depends on limited creative resources, causing bottlenecks and leading to missed opportunities.
Consistency and compliance start to slip. Teams under pressure start to cut corners, creating their own off-brand or half-baked assets.
Systems and teams stay disconnected. Without tight integrations, it’s hard to track what's working — or guide sales with real-time insights.
For ABM to work, you need to be able to deliver personalized experiences where it counts, without breaking your team or your brand.
That's where Foleon comes in.
Our vision on ABM
At Foleon, we believe that:
Every asset matters. Off-website content — like proposals, reports, and case studies — is where deals are won and lost.
Personalization should scale without breaking your workflow or brand.
Non-designers should be empowered to create the targeted, quality content they need.
Real alignment is built on data, not guesswork.
Governance isn’t optional — especially in regulated industries or global organizations.
Here's how we make it happen.
Foleon is your all-in-one platform for enterprise-grade ABM.
Scalable personalization
Built-in governance
Seamless integrations
Analytics and insights that drive results
The ABM sweet spot: Flexibility meets control
To get ABM right, you need two things: The ability to move fast and the confidence that every asset is on-brand and compliant.
Foleon's platform is designed to give enterprises both:
Flexible, fast creation
With Foleon, anyone can create high-quality, personalized content for ABM campaigns — no design or coding skills required.
With an intuitive editor, templating system, and dynamic personalization options, your marketing and sales teams can quickly build tailored assets for specific accounts.
This flexibility means:
- Your ABM campaigns can move faster
- Your sales outreach gets stronger
- You can deliver more tailored off-website assets — without overloading your teams
Control and governance
Speed means nothing if your ABM content is off-brand or full of errors.
With governance features like Brand Kits, Global Content Modules, and the dedicated Personalizer role, you can be sure that every asset meets your standards, no matter who creates it.
This level of control allows you to:
- Scale up ABM without added risks
- Show up consistently at every touchpoint
- Build trust with every account interaction