Take your ABM to the next level with Foleon
Whether you're focused on a few high-value accounts or scaling personalized campaigns, Foleon makes tailoring assets, tracking engagement, and prioritizing follow-up easier.
Most ABM platforms help you segment audiences and personalize ads, emails, and web journeys. And they stop there.
In reality, the B2B buyer's journey is longer and much more complex. If you want to provide relevant, tailored experiences at every touchpoint, you need personalized assets that go beyond email and web — think reports, proposals, and whitepapers. They're often overlooked by ABM marketers, but these content assets can truly make or break a deal.
Foleon fills that gap.
Our platform makes it easy to create engaging, personalized off-website content — at scale.
Whether it's a tailored case study for a key account or a custom proposal for a buying committee, with Foleon you can deliver relevant content that keeps deals moving.
And because our platform integrates with your CRM and other ABM tech, you can track engagement, adjust your content based on performance, and prioritize follow-ups.
How Foleon supports your ABM strategy
Here's how some of our key features work together to power your ABM efforts:
1. Show key accounts you know them — all of them
ABM is all about relevance.
With Foleon, your team can produce deeply personalized, interactive assets that capture attention and spark action. Build standout one-to-one proposals or scalable one-to-many microsites using templates, dynamic content, and conditional logic.
Personalize text, visuals, links, and more — automatically — based on role, industry, or behavior.
2. Scale ABM with confidence
Give marketing and sales the power to build assets for the accounts that matter.
With Foleon's intuitive editor and pre-approved templates, teams can launch ABM campaigns — and reach more accounts — in no time.
Need all hands on deck? Delegate personalization to junior team members without risk, using the dedicated Personalizer role.
No more waiting. No more off-brand content. Just drag, drop, and publish.
3. Align messaging across campaigns
Keep content like legal disclaimers or pricing consistent across all your ABM assets with Foleon's Global Content Modules.
Any changes you make to a module are reflected instantly across all linked documents, reducing errors and saving time.
Manage centrally, update globally. Tailor content while telling a consistent story.
4. Govern without the grind
Stay on-brand and in control of your ABM content with Foleon's built-in brand governance.
Brand Kits, shared templates, and media libraries make staying consistent and compliant easy, no matter the scale.
5. Get insights to inform follow-up
Foleon’s built-in analytics — and integrations with GA4 and your CRM — let you track how accounts engage, page by page.
Learn which topics resonate most, what content drives conversions, and where to focus for your next ABM push.
