Post-webinar resources & recording
The Personalization Revolution:
How Differentiated Creates Award-Winning Content with ABM
During the webinar, we addressed many interesting topics:
1. Why Personalization?
Rosana started by introducing why the subject matters and why you should start thinking about personalization.
2. Interview with Matt from Differentiated
Matt's agency specializes in ABM. He answered a couple of questions about personalization and ABM and explained how they use it themselves.
3. Case Study
You've probably heard of Vodafone before. Well, Differentiated created a stunning ABM campaign for them and Matt told us all about this project.
4. Personalization in Foleon
Of course we practice what we preach as well. We also quickly explained how to easily personalize content in Foleon.
Key questions and answers
Where can I find more information on Personalization in Foleon?
We created a guide to help you get started with Personalization in Foleon. In 3 easy steps, you'll be ready to master the art of Personalized content!
What's ABM?
ABM stands for Account-Based Marketing. It's a business marketing strategy where companies focus their marketing efforts on specific, high-value accounts rather than targeting broader audiences. In ABM, companies create personalized marketing campaigns designed to engage each targeted account as if it were a market of one. The idea is to build stronger relationships and increase sales success with these key accounts by addressing their unique needs and challenges.
Can I use Foleon to do ABM?
Yes! As Matt explained in the webinar, Foleon is the perfect platform to support your ABM efforts. For more information about how to use Foleon for ABM or the topic in general, feel free to contact Matt at matt.neal@differentiated.co.uk.
What's the best use case to get started with Personalization?
We suggest starting with your HR content. It's the perfect use case to try new formats and get closer to your employees and candidates. We created a guide to help you with your HR content.
What did you think of this Doc?
💡Psst, do you like this template to share post event content? Contact us and we'll add it to your workspace!
