Account-Based Marketing (ABM) has changed the B2B marketing game.
While traditional marketing tactics cast a wide net, ABM is all about focusing on the accounts that matter most — and speaking directly to their pains, gains, and needs.
Done right, ABM promises stronger engagement, shorter sales cycles, and a higher return on investment (ROI). It allows you to break through the noise, connect with key decision-makers, and drive more quality leads.
But here's the catch: ABM is hard to scale.